Livingstone Estates

Livingstone Estates

Livingstone Estates is a real estate company specialising in the sale and rental of Spanish property on the Costa del Sol. In the capacity of Marketing Manager, I undertook a variety of work tasks under three key areas; web development and SEO, lead generation and marketing, content and content management system.

I made various changes to the website in order to reduce the bounce rate, draw on the company’s key USPs and increase direct lead generation. I implemented a blog site both for SEO purposes and credibility. I managed the email communications to the internal database and liaised and negotiated with external lead companies, analysing lead data.

In addition, I managed the content management system for the company website, maintaining and updating content and property information.

Summary of Key Work Completed:

  • Weekly blog articles
  • Website development
  • SEO and Google analytics monitoring
  • Lead generation
  • Email marketing campaigns
  • Content management
 

Livingstone Estates is a real estate company specialising in the sale and rental of Spanish property on the Costa del Sol. In the capacity of Marketing Manager, I undertook a variety of work tasks under three key areas; web development and SEO, lead generation and marketing, content and content management system.

I made various changes to the website in order to reduce the bounce rate, draw on the company’s key USPs and increase direct lead generation. I implemented a blog site both for SEO purposes and credibility. I managed the email communications to the internal database and liaised and negotiated with external lead companies, analysing lead data.

In addition, I managed the content management system for the company website, maintaining and updating content and property information.

Summary of Key Work Completed:

· Weekly blog articles

· Website development

· SEO and Google analytics monitoring

· Lead generation

· Email marketing campaigns

· Content management