Livingstone Estates
Livingstone Estates is a real estate company specialising in the sale and rental of Spanish property on the Costa del Sol. In the capacity of Marketing Manager, I undertook a variety of work tasks under three key areas; web development and SEO, lead generation and marketing, content and content management system.
I made various changes to the website in order to reduce the bounce rate, draw on the company’s key USPs and increase direct lead generation. I implemented a blog site both for SEO purposes and credibility. I managed the email communications to the internal database and liaised and negotiated with external lead companies, analysing lead data.
In addition, I managed the content management system for the company website, maintaining and updating content and property information.
Summary of Key Work Completed:
- Weekly blog articles
- Website development
- SEO and Google analytics monitoring
- Lead generation
- Email marketing campaigns
- Content management
Livingstone Estates is a real estate company specialising in the sale and rental of Spanish property on the Costa del Sol. In the capacity of Marketing Manager, I undertook a variety of work tasks under three key areas; web development and SEO, lead generation and marketing, content and content management system.
I made various changes to the website in order to reduce the bounce rate, draw on the company’s key USPs and increase direct lead generation. I implemented a blog site both for SEO purposes and credibility. I managed the email communications to the internal database and liaised and negotiated with external lead companies, analysing lead data.
In addition, I managed the content management system for the company website, maintaining and updating content and property information.
Summary of Key Work Completed:
· Weekly blog articles
· Website development
· SEO and Google analytics monitoring
· Lead generation
· Email marketing campaigns
· Content management