Obelisk
Obelisk International started as a property investment company and whilst I worked with them grew to a group of companies including Obelisk Investment Property, Obelisk Interiors, Obelisk Private Finance, Obelisk Absolute Guide Series, Obelisk Media and Obelisk Careers.
I worked with Obelisk in the capacity of Marketing Manager where I was responsible for a team of copywriters, researchers, graphic and web designers to produce all offline and online company promotions and marketing material. As chief editor, I ensured quality control for all marketing material across the 5 companies of the group. I managed and contributed to the production of a quarterly magazine, a 220 page book – The Absolute Guide to Worldwide Property Investment – and 30 country investment reports. I coordinated all new project launches, which included the production of brochures, videos, email communications and project promotions. I managed relations with Obelisk’s PR Company, edited and produced press releases and editorial features and liaised with all incoming PR enquiries.
As a primarily online business, I produced and edited content for SEO purposes as well as managed numerous corporate and project specific websites from conception, content production and editing to the final site.
Brainstorming marketing ideas, strategic planning and their implementation included the creation and ongoing development of various websites and programmes such as a client referral scheme and partnership programme.
Summary of Key Work Completed:
- 30 Country Investment Reports – writing, editing and final proof
- The Absolute Guide to Worldwide Property Investment Book – writing, editing and proof reading
- Investment Project Brochures
- Blog/News Articles – writing and proofing
- Press Releases – writing and proofing
- SEO Website Content – writing and editing
- Managing a department of copywriters and researchers
- Implementing Marketing Strategy
- Lead Generation