Most business websites are used to inform, communicate, express opinions, promote, socialise and create a community. The purpose is that it will result in prospective clients getting in contact with you.

Your website’s content is crucial to the success of this goal. Good online writing is carefully thought about and put together strategically to promote a business, person, product or idea in order for the website user to become involved.

The content should make your potential clients want to take action. It doesn’t matter how;  by email, picking up the phone, signing up on your website, but the fact they take a positive action towards building a relationship with you is key.

All too often content is jam packed of words words words, which may well look professional but does it actually work? Too many words can be overwhelming. And does your content actually make your prospective client want to start a relationship with you?

This is particularly true for web copy. The internet has taught most of us to scan rather than read websites. Rarely do we read content word for word, but rather we scan it to see if a site generally gives us what we are looking for. Lengthy wordy copy is off putting as we cannot gauge whether a site is of value or not. 9 times out of 10 this will result in high bounce rates.

Short, sharp copy that is to the point on the other hand makes scanning web content easier and should transmit your message to your reader in a much more helpful way.

Your web copy can be an important tool in helping your users to gather the information they want in a quick and simple manner, making your website a user friendly experience.